Is your LinkedIn profile doing everything it should for you? If it is preventing you from achieving your full potential, then you need to give it a little TLC. A few simple changes can mean the difference between you landing a new client, or even scoring the position of your dreams.

A good place to start is the headline on your profile. At a default, it is nothing more than the last position you had. With 120 characters available to you, think about what you can do to set yourself apart from others. This is your chance to shine and to really drive more individuals to your profile.
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Another thing to consider is the industry you have yourself in. Yes, you might be doing Information Technology for a laundromat. But if you aren’t listing yourself in IT you are missing out on some potential reach. Think beyond what the company you work for does, and instead focus on what you do.

Your photograph also plays an important role on your profile. It is one of the first impressions that people will have. A professional headshot that isn’t surrounded by clutter and gives you the best appearance is a smart investment. Don’t just take a photograph with your phone and call it good. This is something for you to invest in.

Remember this is a space for people to find you and to learn about you. Make sure you have a summary about who you are, and what the best way to contact you is. This doesn’t need to be long either. Just make it short, to the point, and ensure it offers a great deal of insight into who you are.

Once this is done, make sure you keep the information and content fresh. If someone is interested in you now, but doesn’t have an open position, they’ll come back to your profile later. Make sure that your profile is freshened up at least once a month so that it shows that you take your professional life seriously.

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