EP #101: Being a VP of Market Access w/ Alan Beckman, VP Market Access, BlueWind Medical

By Mitch Robbins on April 8, 2024

In this episode, Mitch Robbins interviews Alan Beckman, the Vice President of Market Access at Blue Wind Medical. They discuss Alan's background, his transition from sales to market access, and the challenges and rewards of working in market access. Alan shares his insights on interviewing and hiring, the qualities of a successful market access professional, and the changes in market dynamics post-pandemic. He also talks about managing stress and maintaining a routine, his desired legacy, and the exciting developments at Blue Wind Medical.


  • Market access is a complex and challenging field that requires a focus on patients and a willingness to navigate the intricacies of coding, coverage, and payment.
  • Honesty and transparency are crucial in the interview process, both from the employer and the candidate.
  • Building a strong network and seeking guidance from experienced professionals in market access can be invaluable for career growth.
  • The gratification of helping patients and improving access to therapies is a rewarding aspect of working in market access.
  • The post-pandemic healthcare landscape has presented new challenges for market access, including the need to partner with healthcare systems and address delayed procedures.
  • Managing stress in market access involves maintaining a routine, focusing on family and patients, and finding ways to stay active and mindful.
  • Success in market access requires tenacity, a patient-focused mindset, and the ability to navigate rejection and overcome obstacles.
  • Blue Wind Medical is experiencing exciting growth and is poised to make a significant impact in the UUI space.

About Alan:

Alan received his Bachelors in Economics from Rutgers University & MBA from Fairleigh Dickinson University & comes to us today with almost 30 years of experience across Med-Tech & the greater LifeSciences having held positions in sales, progressive roles in sales leadership and for the last 14 years leadership roles overseeing Reimbursement, Market Access & Healthcare economics. Back in the day he worked for companies like Cephalon and Abbott Labs. More recently he was a Senior Director of Healthcare Economics & Reimbursement for LivaNova before joining BlueWind Medical in 2022 as the VP.


About BlueWind Medical:

Bluewind Medical, is introducing a transformative new treatment for urgent bladder leaks. The company’s product, Revi, is a miniature device implanted near the ankle that sends signals up through the nerves to the bladder to help manage symptoms. With up to 95% patient satisfaction, Revi is a long-term solution designed to help calm and control your bladder symptoms.


Posted by Mitch Robbins

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